Ever wonder why Audis sound so awesome?
Sure, not all of us can afford an Audi. But any of us can afford to take a few minutes to learn about the remarkable effort Audi puts into getting the “Audi Sound” recorded for your listening pleasure. I seriously can’t believe how much effort, money and precision they put into recording sounds and music for every noise the manufacturer makes — from TV commercials to voice mail.
What’s doubly awesome is that Audi appears to do this all in-house. Most companies would be outsourcing this kind of creative work to an outside firm. Good for Audi for keeping the music alive… and salaried.
- Audi Sound Branding: Consistency? (soundbrandingblog.com)